imagine.io
Product Marketing & Creative Direction
AI-powered 3D visualization platform
As Product Marketing Manager, I partnered across product, design, sales, and leadership to simplify complex 3D and AI technology into marketing that customers could immediately understand. My work spanned homepage experiences, launch campaigns, lifecycle emails, paid and organic content, landing pages, sales enablement, and product storytelling.
Home Page Video Design
The homepage video was designed to communicate imagine.io’s full platform within seconds of a visitor arriving on the site. Rather than demonstrating the software interface, the video highlighted the outcomes customers could achieve through AI, 3D visualization, configurators, augmented reality, and animation. By focusing on product experiences instead of features, it established a clear value proposition while setting the visual tone for the brand.
AI + 3D Platform Presentation
Developed and presented a strategic product vision to imagine.io’s CEO and VP, positioning the platform around a hybrid AI and 3D workflow. I translated a complex product opportunity into a clear narrative spanning market positioning, business value, product roadmap, and interface concepts.
My Role
Strategy development, narrative structure, presentation design
Audience
CEO and VP of Marketing
Core Insight
AI offered speed and affordability, while 3D delivered product accuracy. The opportunity was to combine both into one flexible platform.
Contribution
Led the concept and presentation design in collaboration with Dwayne D’Souza.
Consultation Email Journey
To improve the experience between booking and consultation, I designed a three-part email sequence that guided prospects from confirmation to meeting with clarity and momentum. Each email served a distinct purpose—confirming the appointment, inspiring users with product possibilities, and providing a timely reminder before the meeting. The campaign reduced friction while reinforcing imagine.io’s visual identity throughout the customer journey.
Email 1
Purpose: Set expectations and reassure the user.
Confirms the consultation details while clearly outlining what to expect, helping reduce uncertainty and establish trust immediately after booking.
Email 2
Purpose: Build excitement and context.
Introduces the creative potential of imagine.io through product visuals and invites users to share details about their products so the consultation can be more personalized and productive.
Email 3
Purpose: Drive attendance with minimal friction.
A simple, time-sensitive reminder designed to reduce no-shows, with a clear CTA to join the consultation and an easy way to make last-minute changes.
Visual Possibilities Campaign
A weekly organic social campaign designed to showcase the creative range of imagine.io through a series of striking, standalone visuals. Each post highlights a different capability from textures and materials to lifestyle scenes and abstract compositions demonstrating how any product or idea can be brought to life in 3D. Select visuals from the series were also adapted into paid ads, reinforcing the campaign’s flexibility across channels.
Social
LinkedIn Lighting Post
A brand-forward organic LinkedIn visual designed to highlight imagine.io’s lighting capabilities through a polished, editorial-style 3D scene. The post focuses on mood, materiality, and realism—positioning 3D as a premium alternative to traditional product photography.
Blog Feature
Pantone Color of the Year
A visual and promotional asset created to support imagine.io’s blog exploring Pantone’s Color of the Year, Cloud Dancer. The image translates trend insight into a tangible 3D composition, using light, form, and atmosphere to reinforce the narrative and drive readers to the full article.
Landing Page Imagery
I developed campaign-specific landing page imagery to help visitors quickly recognize solutions relevant to their industry. Rather than relying on generic visuals, each concept was tailored to a target audience—from furniture manufacturers to technology brands—combining compelling imagery with focused messaging to create stronger first impressions and support lead generation.
